Zoho deserves serious credit. It's an Indian product (Chennai-headquartered, with a sprawling Tenkasi campus) that has built a global cloud-software business without taking outside investment. Their products are well-engineered and the pricing is honest.
Cloud accounting done right. Zoho Books has clean UX, multi-user real-time collaboration, mobile apps that actually work, and bank feeds for the major Indian banks. GST coverage is excellent — GSTR-1, 3B, 9, e-invoicing JSON for IRP, e-way bill integration, ITC-04. For a service business or trading house, you'd struggle to find better cloud accounting in India.
The Zoho One bundle. For ~₹2,500/user/month you get over 40 apps — CRM, Books, Mail, Projects, Inventory, Desk, People, the works. If your business spans services, marketing and light operations, the bundle is one of the best deals in software anywhere. Many factory owners' second businesses (a sales office, a trading arm, a consulting practice) are quietly run on Zoho One.
Strong roadmap. Zoho ships features fast. Zia (their AI), the upcoming Catalyst dev platform, Zoho Analytics for cross-app reporting — they're investing in the platform aggressively. If your business is plausibly going to live entirely inside Zoho, sticking with them long-term is a reasonable bet.